Social Media Producer and Content Creator

Location: Australia
Reports to: Social Media & Video Manager 
Employment Type: Full-Time or freelance

We’re building something special. Want in?

GOLDEN BOOT MEDIA PTY LTD is a dynamic start-up in Australia’s digital media landscape aiming to disrupt with its first project, which will focus on football (soccer) and be announced shortly, to be launched later in 2025. Golden Boot Media has been founded by David Weiner and Antony Pinshaw to provide a platform for passionate, talented and multi-skilled digital storytellers, who want to take the next step in their careers and are up for the challenge of building a new brand with world class best practice and a desire to innovate and inspire. All employees would be expected to have a passion for producing multimedia, digital football content and would require a deep knowledge of the sport, both domestically and globally. 

What You’ll Do

  • Create scroll-stopping short-form video and social content for TikTok, Instagram Reels, YouTube Shorts, and more.

  • Know what makes a cracking football story and then decide how best to tell it on a platform by platform basis: is it an image, a graphic, a voiced video, a video that you can present etc? These are the editorial decisions you’ll be empowered to make and execute.

  • Own the creative process — from ideation and scripting to filming, editing, and publishing.

  • Capture and celebrate the best of the football world: think laterally and push boundaries as a non-rights holder to generate engaging, interesting, inspiring content that grows our brand and enhances the coverage of the sport in Australia.

  • Edit dynamic, mobile-first videos using tools like Premiere Pro, After Effects, Photoshop, CapCut, or your secret weapon.

  • Take control of the publishing schedule and cadence: we’re looking for someone who will work autonomously, independently and be proactive with ideas but has an appetite to learn and grow in their copywriting, graphic design and video editing skills.

  • Work quickly, to deadline and learn in a start-up environment: there will also be opportunities to accelerate in areas of growth, such as digital publishing, podcasting and other content areas.

  • Contribute to real-time coverage when relevant - be it local or overseas football, at the venue, Golden Boot HQ or remotely.

  • Engage with our community — not just by posting, but by listening, responding, and building a digital fan-first culture.

  • Stay on top of platform trends and experiment with formats, audio, styles, and delivery.

  • Work across sponsored and editorial content, delivering quality and performance for partners without compromising authenticity.

  • Work with the wider team: let’s drive the off-platform growth, awareness and engagement of the brand across all available channels.

Who You Are

  • You’ve got 3–5 years of experience in content creation, social media, or digital storytelling.

  • You're a football fan who is ready to roll the sleeves up on a once-in-an-era project.

  • Someone who is up for being on camera and becoming one of the faces of this new brand. This might involve having to go to events, matches, conduct interviews and representing our brand while doing so.

  • You’re a social native, constantly on TikTok, Instagram, X (Twitter), and YouTube, and you understand how each platform plays differently.

  • You’re hands-on with editing software (Premiere Pro, After Effects, Photoshop, CapCut etc.) and have a killer eye for visual storytelling.

  • You’re agile, fast, and thrive under pressure — a social shift elevating football is your happy place. You’ll need to be prepared that our work pattern is at the mercy of the football schedule, and will include weekend work.

  • You’re a natural collaborator with strong communication and a proactive mindset.

  • You have a good feel for analytics and performance, and you're always tweaking to improve.

  • Bonus: experience or interest in other areas of a content business, such as filming, production, podcasts or journalism. 

Why join GOLDEN BOOT MEDIA?

  • Competitive salary package.

  • Join us at ground zero and help shape the voice of a new football media brand in Australia.

  • Centrally located office in Surry Hills, Sydney.

  • Opportunities to experiment, grow, and take creative risks in a fast-moving, supportive team, gaining experience and insight from some of the most experienced operators in this field.

  • A flat, agile culture that values initiative, energy, and curiosity.

  • The role is not restricted to Sydney-based if the best candidate is interstate.

  • Accreditation to work at football events, where relevant.

  • A creative and collaborative team who love football as much as you do and want to make an impact and difference.

Ready to create the future of football media?

We’re building a team that reflects the diversity of football itself — all backgrounds, voices, and lived experiences are welcome here.

Apply now to hello@goldenbootmedia.com with your CV and portfolio of the work that best sums up what you’ll bring to our team.